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Google Cuts Free Online Casino Ads in the UK

Business is not always easy in the world of online casino gambling. As we all now, the American market is practically close for gambling firms as a direct result of the Unlawful Internet Gambling Enforcement Act – however, that is not all. Google, the world’s leader in online search technologies, announced that its ban over internet gambling advertisements in the United Kingdom will be extended. Google operates the largest network of Pay-Per-Click on the web today with millions of people advertising to millions of other people. Being unable to advertise using Google’s platform is hit to online casino business.

Google’s announcement indicates that even play-for-free sites are no longer supported by the platform and such ads would not be accepted. It’s not only that real money sites, online casino sites that offer real money gambling services, are banned from the service – now all forms of online gambling are out of the question. Both Google and Yahoo! Have banned Pay-to-Play sites before, but this is the first time were no real money online casinos are banned. The ban is a direct result of unethical behavior of some online gambling operators. Online casino owners would advertise free parts of their sites using Google’s platform and managed to attract players into the real money sections by doing so.

The information giant decided that all types of gambling including play-for-fun casinos are now banned from the service. Not even sites that offer skill-based gambling are allowed. Online casinos depend greatly on promoting their business and letting people know where they can find internet gambling attractions. This looks like a serious blow to the marketing efforts of the industry. With the new ban in affect, MSN is now the only major search engine that allows such advertising in the United Kingdom. Hopefully, the wind will blow in a different direction and MSN would not be influenced as well.

OCA News Editor