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Online Casino Sponsors Poker Shows

Online casino operator 888 is about to become the proud sponsor of two new poker shows to be aired across the United Kingdom this month. The online casino firm is supporting the Challenge television network’s decision to screen “Women’s Poker” every night from 10 p.m. The second show receiving sponsorship from the online casino is “Showbiz Poker” which can be seen during the week at 10.30 p.m.

The online casino group is particularly interested in future ratings for “Women’s Poker”. The show targets the increasing number of women learning the game at online casino sites and subsequently testing their skills in live poker games. A variety of celebrity female poker players will star in the show, along with established poker professionals. The second show destined to receive attention from online casino fans is “Showbiz Poker” and will be based around a celebrity tournament with a total prize pool of 25,000 pounds sterling up for grabs.

A number of other poker tournaments and programs can be seen on Challenge TV, including the World Series of Poker, the World Poker Tour and Celebrity Poker Showdown. All shows offer substantial advertising opportunities for online casino operators. Recently, online casino firm 888 increased its sponsorship activities by signing a lucrative deal to support the World Snooker Championship and other snooker related events.

OCA News Editor