Online Casino Industry Gaze at Women Players
Online casino sites have realized the potential embodied in women gamblers. With more women joining online casino sites the online casino operators realized that they should offer women oriented promotions to attract even more women players. Recently one online casino site held a women only World Series of poker, and now we see yet another online gambling site featuring a women only contest. Poker Zone will co-sponsor the coming Women Poker Player Star Challenge and will hand out a package for the coming event.
The Women Poker Star Challenge will be held at the Rio All-Suite Hotel & Casino in Las Vegas this summer, and the winners in spots 2-8 will split a $1,000 prize pool. One lucky lady will be able to win entry to the event with Poker Zone’s new online casino promotion. Online gambling groups look at the women audience as a market that needs to be groomed. Women-specific events will attract more women to the online casino sites and make the online casino community more diverse and much more attractive to all players.
With markets at a saturation point, focusing on the women gambling population could bring new business to the online casino sites. Offering women targeted prizes and women-only competitions might do the trick. The online casino sites could even use the women audience to attract more male players. With singles contests or such activities, for example.