Online Casino Firm Hires Marketing Guru
Online casino and sports betting operator Bet On Sports has recently announced the appointment of Kathryn Kozak to head its marketing team. Kozak, who has been at the forefront of marketing campaigns for the online casino industry for decades, will take the position of Brand Director at the online casino firm and will be responsible for marketing its growing number of products including online poker.
Kozak was recently the Director of Marketing at Full Tilt Poker where she devised several successful media campaigns for the online casino firm’s poker products. She also worked at Starnet Communications between 1999 and 2001 where she managed the online casino firm’s celebrity endorsement relationships. In her new role at Bet on Sports, Kozak will lead a team of marketing professionals to create a campaign promoting awareness of the firm’s online casino products through its new-look branding.
Bet On Sports has proven diversification is key to growth in the world of online casino gambling. After starting out as a sports betting firm, the company has grown to incorporate all aspects of online gaming. Its latest venture is its online casino poker operation, which is being marketed heavily due to its direct competition with Party Gaming.