Online Casino Sites to Grow Gambling Market
Online casino sites already cater for a huge portion of today’s casino players. However, according to CEO of Kismet International, Manu Gambhir, the online casino industry will eclipse the market share of their traditional counterparts in the next two years. Citing lower costs, more variety of games and greater security as strong factors for his predictions, Ghambir says that online casinos will continue to offer better odds and promotions and will take an increasing portion of the gambler’s purse.
Ghambir, whose firm operates Harrods Casino, believes that those online casino sites with established and reputable brand names are often considered to be more secure than live casinos. While the human element that features at live casinos can cause some casino players to be concerned about privacy and cheating, the software that powers most online casinos is rigorously checked by independent auditors to ensure fair play. Financial transactions at online casinos are also a high priority, with each protected by secure encryption technology and privacy laws.
New media channels are also contributing to the growth of the online casino industry. Interactive television is forecast to generate 1.4 billion Euros in gambling at online casinos in Europe by 2007, while gambling via mobile phones is forecast to reach 6 billion Euros by 2008.