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  • Mar 09 2008

    Coca-Cola and Nestle Penetrate Casino Gaming Market

    In an attempt to penetrate the highly lucrative casino gaming market, leading international brands Coca-Cola and Nestle have launched a new and exclusive advertising campaign called “Advergaming”. The term ‘advergaming’ refers to the advertising of a product, viewpoint or organization through the use of video games and casino gaming, and the new campaign is expected

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