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New Atlantic City Resort Casino Working Hard to Revel in Success

The only tower in New Jersey that is higher is the Goldman Sachs Tower in Jersey City

The Revel Atlantic City opened for preview in April 2012 and to the general public a month later. The Atlantic City casino resort (and more) has a staggering 14 restaurants and stands 48 stories tall (216 meters, 709 feet). The only tower in New Jersey that is higher is the Goldman Sachs Tower in Jersey City.

The only tower in New Jersey that is higher is the Goldman Sachs Tower in Jersey City

In addition to its 14 restaurants, the Revel features 3 clubs, 10 pools and 3 live entertainment venues. The casino numbers are out of this world. The Revel has over 2,500 slot machines and 120 table games. As one can imagine, every imaginable card, table and slot game are offered at the New Jersey resort.

And just how much did it cost to finance and build such an enormous project? $2.4 billion. By now, you’ve read about (and possibly visited) many casino resorts. What makes The Revel stand out from the crowd? The Revel seeks to “go beyond the casino”. With headliners such as Def Leppard performing at the entertainment center, 5 star restaurants with rock star chefs, Revel executives have repeatedly told the media that they are after a “full entertainment experience” that goes beyond the casino.

Revel CEO Kevin DeSantis was quoted in the New Jersey media as saying that the resort was going for gamblers, leisure travelers and conventions. Believe it or not, the one thing still incomplete is the beach! Construction crews are working 7 days a week to finish building the beach. DeSantis spends a part of each day talking to and listening to customers.

Such is the world of the modern casino resort in America in 2012. The beach is built last, 3 different audiences are targeted and the CEO doesn’t spend his days holed up in an office fortress – he revels in listening to his guests.

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.

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