Do you have a monthly betting budget? Facebook is paving the way for monthly subscriptions which will change how we play social games. The new feature allows Facebook games to offer monthly subscriptions to players. Facebook makes their usual 30% fee and the games get monthly subscribers.
The new subscription payment model is being tested on a few Zynga games. In Kixeye’s Backyard Monsters, the monthly subscription gives gamers access to a club which gives them bonuses and awards. Kixeye’s VP of Marketing John Getze is upbeat about the new subscription model. Kixeye sees monthly subscriptions as a way to reward loyal players.
For over a decade, paid monthly subscriptions have been the main source of income for massively multiplayer games. Some games, like World of Warcraft, cost money to purchase. Even after purchasing the game, players pay a monthly subscription fee to Blizzard Entertainment. While Blizzard marketing executives have occasionally been quoted in the media supporting free gaming, they’ve yet to move to another model.
The Facebook blog says the subscription model will be ready in July. How will this affect social gambling? As social gaming and gambling continue to merge and become indistinguishable from one another, perhaps “subscription gambling” is the wave of the future.
Many gamblers put their deposits into their monthly budget. Unfortunately, many don’t. The monthly subscription model could solve this for “light gamers” who are the majority on the Facebook gambling apps.
For example – a player who enjoys Slots Farm could sign up for a monthly $9.99 subscription and receive “10,000 coins, a x2 multiplier and a few hens”. After a week of playing, the player would know roughly how many spins he or she has left. Sure, nothing is stopping the player from depositing more money into the game, but the monthly subscription adds a layer of “responsible gaming” by making it easy to spin on a budget.