Welcome to the 2012 Social Media Olympics
With today’s technology, the 2008 Beijing Olympics and the technology of that year seem to be as old as a typewriter. The upcoming 2012 London Summer Olympics will be the “Social Media Olympics” for fans.
First there is london2012.com, which hosts the schedule of events. We have our own version of the schedule with a spot for betting notes here. Read about athlete biographies and the history of the Olympics.
The 2012 Olympics will have not one, but two mobile apps! The first app, Join In, tracks the course of the Olympic torch. The second and cooler app will report the results of the events in real time. Twitter has grown from 6 million to 150 million users since the last Olympics while Facebook grew from 100 million to 900 million users. Not bad, considering that the first official Olympics website went live only in 1996.
The IOC (International Olympic Committee) has created The Athletes Hub, a collection of athletes’ Twitter feeds and Facebook posts. Not all is social and free during the Olympics. Athletes are forbidden from tweeting or uploading photos from the Olympic Village (unless they receive permission from everyone in the photos).
Tune in next week for a review of the two Olympics Android apps!