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Mega sportsbook in sight with Perform Group’s latest venture

The latest clients are Ladbrokes, Paddy Power, Unibet and Sportingbet. A full range of international sporting events such as soccer, golf and tennis will be streamed live to customers. Ross MacEacham, MD of WatchandBet TV says that sportsbook operators have to keep ahead of consumer demands. The innovative technologies and market-leading rights portfolio of WatchandBet TV allows their partners to offer live sports events online to customers.

It is a proven fact that customers are more inclined to bet on games that they can actually see and WatchandBet TV offers that additional content to sportsbook operators. Perform has concluded contracts for online rights to a wide range of sporting events from across the globe.

Among the live action that will be featured is some 500 2010 World Cup qualifier matches, UEFA Cup, Copa Libertadores and Copa Sudamericana games. The Championship League Snooker and Darts events will be streamed live and exclusively only to WatchandBet TV’s sportbook partners.

Sportsbook operators have also felt the pinch of the current economy and will have to pull out all the stops to ensure that they survive the tough times. Live streamed events coupled with the sportsbook is a sure way of keeping gamesters involved and betting. There are of course competitors to the services offered by Perform such as Bet365, Betfair and William Hill. To maintain the edge in this competitive market becomes not only a requirement but an absolute necessity.

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