As all eyes shift to London this Friday for the Olympics opening ceremony, there is also huge preparation going on at Twitter’s offices in Boulder, Colorado.
Over the course of the Games a group of people will spend up to 20 hours a day correlating millions of Tweets from Olympic athletes and fans as well as television personalities onto a single page on Twitter.com. This is going to be one of the first times that Twitter serves as an official narrator for a live event and NBC will be advertising the website with on-air promotions.
It is hoped that this will provide the opportunity for Twitter to become a more sustainable business as there are currently doubts that it has the potential to become a real money maker.
Twitter’s vice president of media, Chloe Sladden, believes that this is a great way for “new users to sample Twitter.” Huge amounts of preparation has been put in by Twitter, they have hosted multiple sessions with athletes and sports associations about using the service. According to the International Olympic Committee more than 1,000 Olympians are using Twitter or Facebook for the Games.
The Twitter page will be updated to highlight insiders’ views and to encourage people to watch NBC’s on-air coverage. Twitter will also have an offline presence; the London Eye will be lit up each night based upon the sentiment of Olympic Tweets.
There are a number of prominent names who are expected to contribute during the Games. Amongst these are the athletes Michael Phelps, Usain Bolt, Jessica Ennis, Luol Deng and Mark Cavendish. There are also athletes who use Twitter on an extremely regular basis, for instance Shara Proctor who has managed to post over 30,000 Tweets to his 1,000 followers. With these and many more athletes to offer their perspectives, Twitter is bound to provide us with our greatest insight into the mind of the Olympians.