Zapak Digital Entertainment is India's largest online gaming company, they are also the first company to create a complete value chain for online gaming. They are meeting the demands of the market head-on with their first stab at the international market.
The gaming portal, Zapakworld.com offers users online gaming in their own language and they are constantly adding more languages. There are 12,000 single player games available at the website already and Zapakworld plans to add multiplayer games as well.
Users can enter the gaming portal and upload their photos, create their own avatars, make new friends all within this virtual online gaming site. There is also a virtual shopping mall where players can spend the virtual cash they have won by playing online games. Zapakworld also intends offering try-before-you-buy downloadable games.
Mr Rohit Sharma, Chief Operations Officer for Zapak says that the company felt that after having created an online gaming success story in India, it was time to extend their offer to global consumers. He believes the site has the best content, excellent proprietary technology platform and an unique community which puts Zapakworld.com as one of the online gaming sites with the most comprehensive offering in the world today. The company also plans to launch its casual gaming websites in Brazil, China and Russia.
The company currently has over 5.1 million registered users creating the largest database for casual gaming in the country. Zapak has launched Zapak Cards, a micro payment option which allows users to purchase games at the portal. In addition the company owns 51 Gamplexes across India and want to increase it to 500 by the end of 2008. |
