Casino reports marketing agency, Marketing Results Inc. (MRI) has announced that the Lucky Eagle Casino, belonging to the Chehali Tribe, has decided to implement the Advanced Intelligence Marketing (AIM) System as a comprehensive database marketing solution for the casino.
By implementing the system, Lucky Eagle Casino will benefit from a state-of-the-art casino database marketing tool, which with business intelligence, will provide an innovative in-house marketing solution. The AIM system is also designed to increase profitability for the casino.
General Manager of the Lucky Eagle Casino, John Setterstrom, said that "I chose the AIM program because it fits over the top of my existing player tracking system and acts as the brains that put my entire strategic database marketing plan in motion. I needed a system that could help build profitable relationships with our customers, and AIM does everything from kissing my customers at the mailbox to hosting them on property."
Gary Border, President of Marketing Results, was keen to express the same confidence, saying that he was "proud that they have chosen the AIM system to support ongoing casino marketing success. We are confident the database analysis and campaign management tools within AIM will empower decision making and staff efficiencies, as well as build upon the already outstanding customer service Lucky Eagle Casino provides."
AIM has been providing cutting edge casino marketing technology for some time, and the current AIM system is considered one of the company's best developments. Featuring everything from database analysis to productivity reports, Lucky Eagle Casino is surely the first of many to install the ground-breaking technology.
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