A new study positions the Italian online gambling market as the most promising of European markets. "The Italian Gambling Market - A Forerunner in the Liberalization of European Gambling Markets" was published by Research and Markets and describes how Italy's land based industry, as well as its online one, is flourishing. Not too long ago the Italian government was very anti online gambling. However, the country is currently open and supporting for the industry. The study emphasizes how quickly did Italy turned from anti gambling to pro gambling and how deeply did the Italians adopted the online casino industry.
The Italian model is a demonstration of a more liberal and regulatory approach to gambling. An approach which the online gambling industry hopes the rest of Europe would find positive. Italy has granted more than 14,000 new gambling licenses and the biggest names in online gambling are focusing on the Italian market. The study elaborates on the reasons for the impressive growth in gambling operations in Italy. The first one is due to positive expectations. Experts believe that another phase of liberalization is coming and gambling firms see the Italian market as worthy of investment.
Another reason has to do with the internationalization of the online gambling market. The United States has lost its place as the dominant market in the world of virtual gambling, and international groups are looking for new markets to invest in. Italy has opened its gates for foreign firms and the firms are interested. Yet another contributor is the growth potential of the Italian market. The gambling market in Italy is expected to grow by some 64 percent by 2010 and reach Euro 61 billion. The study is based on date gathered from more than 70 international operators that are currently working inside the Italian market.
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