Diversification is widely seen in the online casino technology industry as a valuable opportunity for growth. Recent results from Sporting Bet have proved that the traditional sports betting firm's foray into the online casino world has been highly successful and may encourage smaller casinos technology firms to follow suit. While the credit for the decision has largely been awarded to chief executive Nigel Payne, the online casino and sports betting firm's new incumbent to the role seems to share his predecessor's vision.
According to new online casino technology boss Andrew McIver, who will take over the reins in October, the online casino industry will be forced to increase its personalization of products and services in the coming years. Diversification will be a key concern, and commands high levels of research and development at Sporting Bet. Payne's new role as executive director will focus on developing new online casino products and expanding the business further.
In first quarter figures, the online casino technology firm's poker site recorded average daily revenues of over 575 thousand pounds sterling, an increase of 90 percent on the same period last year. The results also highlight the interesting cross-over phenomenon between clients that both bet on sports and participate in online casino gaming at the same site. 22,551 (16.9 percent) of active U.S. sports betting customers also played poker. |
