The online casino sports book, Bodog, has joined forces with the Lakers to sponsor a Poker Celebrity Night fundraiser. The Casino Night, sponsored by the online casino sports book, raised money for the Lakers Youth Foundation, and featured celebrities such as Dean Cain, Kobe Bryant, Paris Hilton and even her mother. Bodog is the biggest sports betting site on the web and works hard to maintain close relationships with members of the sports community.
The approach taken by the online casino sports book is a positive one. Using the site's brand name, money, and influence to benefit the community is a positive way to gain publicity and good PR. The online casino site uses the event to advertise itself, and money goes to charity. Bodog is one of the most respectable online casino sports betting sites, and now its reputation is even better.
The Poker Celebrity Night was organized by Lakers' owner Dr. Buss and the online casino sports book's CEO, Calvin Ayre, who presented the check at mid court during half time. The close relationship with the Lakers will benefit the online casino sports book greatly, and many Lakers fans are expected to chose it as their favorite online sports book. |
