The Microgaming Poker Network will welcome two new online casino operators to its portfolio, after signing a deal with Leisure and Gaming. Alistair Asshton's group is publicly listed and operates the VIP and Acropolis online casino sites. According to the deal, a new online casino will launch under the Leisure and Gaming brand titled Stanley VIPpoker as part of the growing Microgaming Poker Network. The site will feature Microgaming's online casino poker software and will be labeled as a Stanley gambling operation.
Analysts say that this move by Microgaming is a logical one. The majority of VIP customers are United States online casino players, and Acropolis is an online casino that appeals to the UK public. This way Microgaming adds two more online casino sites that attract different people to its portfolio of online gambling sites. Microgaming is one the biggest online gambling software providers and has many of the largest online casinos are featuring their software.
The Stanley brand that will be used for the new online casino has more than 40 land-based casino working under it. Offline promotion is expected to be enhanced thought all gambling establishments that use the Stanley brand, but no massive online campaigns are planned. Microgaming believes that the Stanley brand is powerful enough and that many online casino players will take interest in there new online casino. |
