How much would you be willing to pay for one crayon? Two cents? Ten? Twenty-five? Golden Palace, one of the leading online casino sites, has recently purchased a crayon for a whopping forty-three dollars! But, as you may have guessed this is not just any crayon. Named 'Blue Ribbon', this untouched, never-before-used crayon was once part of a 'Blue Ribbon' promotional stunt in 1996 by its makers, Crayola. The crayon has a few features which determined its value, and was sold on an eBay auction by a resident from China Township, Michigan. The online casino paid top dollar to bring the unique story to its online casinos fans and provide them with more entertainment, and in doing so, accomplished its main objective - self-advertising.
'Blue Ribbon' has a different look compared to the regular crayons you find in stores. The first most noticeable feature is the number 1,000,000,000 which is written on the paper wrapper. Although the real 1 billionth Crayola crayon is sitting in the Crayola Hall of Fame in Easton, Pennsylvania, this unique characteristic already makes this crayon a collector's item. Additionally, the tip of the crayon has a bubble in it, making it all the more special. Golden Palace online casino understood, that even for forty-three dollars, the price was small compared to the infinite publicity it would receive on this purchase. Online casino players will learn about this advertising stunt and rush to check out the new addition to the Golden Palace family.
With so many tricks and outlandish advertising tactics, this online casino is a leader in self-promotion and entertainment. With countless other unusual online auction purchases and promotional contracts signed by famous people, this online casino will continue to set an example to other online gambling operators concerning successful advertising in the online gambling industry. |
