In the first ever award ceremony held for the online casino business, Bodog Online Casino has won top honors in the category of 'Best Online Marketing Campaign'. The eGaming award ceremony was held on November 4th in London and it was attended by executives form all walks of the online casino business. Being awarded with such a prestigious award is defiantly a testament to the efforts spent by online casino in creating name recognition. Much like all other type industries, the nature of the online casino business revolves around the concept of promotion and advertisement. There are hundreds of online casinos that offer the same level of service. What separates them from one another is their level of recognition.
eGaming Review is a publication that covers all the latest developments the online casino business. The magazine has nominated the Bodog Online Casino in five separate categories, more than any other online casino. Speaking after the award ceremony, the online casino founder and CEO Calvin Ayre commented, "eGaming Review magazine has been one of my primary sources for keeping up to date on some of the issues and challenges facing our industry. For this reason, I am thrilled to have been invited to be a part of the inaugural eGaming Review Industry Awards here in London. I am equally excited and honored to accept the award for Best Online Marketing Campaign of the Year".
Ayre also spoke about the approach taken by the online casino in devising a marketing strategy saying, "In terms of its online casino marketing campaign, Bodog has moved toward a lifestyle and inspiration-focused message instead of a message pinned on benefits and online casino bonuses. This has worked well for our online casino and allowed us to effectively target our demographic".
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